Creator Outreach
Checks focused on creators who could make Basketball: Zero feel native to their audience, not like another paid placement.
Basketball: Zero × Checks
Building Momentum Around One of Roblox's Biggest Sports Experiences.
Checksmark founder Checks helped turn this basketball game into a repeatable attention system by supporting the title throughout development and still contributing to its marketing today.
0M+Visits
0M+Monthly Active Users
0.0M+Community Members
Title-level audience and platform metrics. Results are not guaranteed.
Turning a Strong GameInto Sustained Attention.
Strong Roblox games do not grow from one launch moment. They need visibility every time the game gives players a new reason to care.
Basketball: Zero needed continued visibility across a fast-moving creator ecosystem where player attention moves quickly. A creator could bring views, but the real question was whether those views could turn into interested players.
The objective was not simply to generate views.
It was to connect updates with creator moments, then keep that rhythm alive as the game continued to evolve.
Our Role
Creator-Led GrowthBuilt Around the Game.
Checksmark founder, Checks, contributed directly to Basketball: Zero's marketing throughout development. The role was practical: find the right creator angles, help coordinate the timing, and keep attention moving after each campaign moment.
The work behind the cards below was about building a repeatable rhythm. Outreach found the right people, coordination gave each push a reason to exist, audience fit protected the quality of attention, and ongoing support kept the title visible as the game kept evolving.
Campaign Coordination
Outreach was tied to launch beats and update windows, so content landed when players had a reason to return.
Audience Fit
Creator selection came down to fit: who understood the genre, who could explain the hook, and who had the right players watching.
Ongoing Growth Support
The work did not stop after one push. Checks stayed close to the title as it evolved, and that support continues today.
The Approach
Match the Creator.Match the Moment.
Basketball: Zero operates in a crowded attention market, so the approach had to be more specific than broad exposure. The right creator mattered. The timing mattered just as much.
Checks looked for places where creator style matched the game's energy. Some creators were better for hype. Others were better at explaining why the game was worth playing. Both had a role when used at the right moment.
The cards below reflect the operating loop: identify the audience, prioritize fit, activate around live moments, then carry the learning forward so the next push starts stronger.
- 01
Identify
Find creators whose audience already had a reason to care about the game's competitive hook.
- 02
Prioritize
Choose creators by timing, format, and fit before any outreach moved forward.
- 03
Activate
Coordinate content around the game moments most likely to move players.
- 04
Compound
Carry relationships forward so each update had a stronger starting point.
Distribution That GoesBeyond a Creator List.
Checksmark's creator network spans more than 200 relationships across short-form and long-form Roblox content.
For Basketball: Zero, that broader network created room to pursue creators based on actual fit. Some pushes needed reach. Others needed a smaller creator with an audience already close to the game's ecosystem.
200+Creator RelationshipsShort + LongTikTok, Shorts & YouTubeGenre-AlignedRoblox-First Audiences
The Result
A Title WithLasting Scale.
Basketball: Zero became one of Roblox's largest sports experiences.The title passed one billion visits and built a massive community around competitive play.
Checks contributed across the title's development, helping maintain attention as updates created new reasons for players to come back.
The important part is that the work kept going. Checks stayed close to the game as new beats arrived, turning creator outreach into a recurring growth function instead of a one-time campaign.
That is what made the momentum more durable: the marketing followed the game, and the creator strategy kept adjusting as the audience grew.
The result was not a single spike. It was a growth pattern built from timing, creator fit, and continued support around Basketball: Zero itself.
0M+Visits
0M+Monthly Active Users
0.0M+Community Members
Checks, founder of Checksmark, contributed to marketing initiatives for Basketball: Zero throughout its development. Results are not attributable solely to Checksmark and do not guarantee future outcomes.
Attention WorksBetter as a System.
Creator relationships should compound into repeatable distribution.
Campaign timing should follow the game, not a fixed content calendar.
Audience fit should matter more than vanity reach.
Sustained player growth is stronger than one temporary view spike.
Ready to Grow?Build Around Players.
Whether you are preparing for launch, scaling an existing Roblox title, or trying to turn a major update into sustained momentum, Checksmark builds creator strategy around the game you actually have.